Introducing Argila Nanoplasty: The Future of Hair Straightening
PHB is proud to bring Argila with Nanoplasty Technology to New Zealand.
As the country's sole distributor of Argila Amazonia, we are delivering this hair straightening innovation to salons nationwide, transforming the way professionals and their clients approach hair smoothing treatments.
What is Argila Nanoplasty?
Argila Nanoplasty is a revolutionary hair straightening treatment that harnesses the power of natural white clay (argila) and advanced nano-particle technology to transform hair from within. The nano-sized molecules penetrate deep into the hair shaft, restructuring and smoothing each strand while the mineral-rich clay nourishes and strengthens.
Completely formaldehyde-free, this cutting-edge system delivers salon-quality results without harsh chemicals, making it the healthier, safer choice for both clients and stylists who refuse to compromise on wellbeing or performance.
How It Works
Argila Nanoplasty harnesses cutting-edge nanotechnology to gently open the hair cuticle, allowing a powerful blend of minerals, amino acids, and natural oils to penetrate deep into the hair's core. These active ingredients work from the inside out - restructuring, realigning, and transforming each strand into silky-smooth, frizz-free perfection.
The result? Naturally smooth and frizz-free straight hair with zero damage to the hair fiber.
Main Benefits
Protective action
Smoothing Effect
Lower molecular weight
Deeper and faster penetration
Restore hair strength
Deeper nourishing level
NO formaldehyde, no glyoxylic acid, and no harsh chemicals
The Amazonian Advantage
Argila's formulation draws on the incredible biodiversity of the Amazon rainforest, featuring two hero ingredients that have been used for centuries by indigenous communities:
White Clay from Marajo Island
This rare Amazonian clay is rich in minerals like silica, magnesium, and calcium. It detoxifies the hair, removes impurities, and fortifies each strand while providing natural thermal protection.
Murumuru Butter
Extracted from the Murumuru palm, this luxurious butter delivers intense hydration, protects against heat up to 240°C, and creates a reflective shine that makes hair look salon-fresh weeks after treatment.
Together, these natural ingredients create a formula that's as gentle as it is powerful - 100% free from formaldehyde, parabens, sulfates, ammonia, and other harsh chemicals.
Two Complete Product Lines
Professional Line:
The Argila Professional Line is designed exclusively for trained stylists and offers the complete in-salon Nanoplasty treatment system. This comprehensive range includes everything needed to deliver exceptional straightening results.
What's Included:
• Detoxifier – Pre-treatment shampoo that prepares hair for maximum penetration
• Activator Nanoplasty – Straightening cream solution with concentrated nano particles
• Smooth Prolonging Mask – Deep conditioning treatment that seals in results
• Murumuru Sealer – Protection & shine spray for a flawless finish
Treatment Benefits:
• Quick, efficient application process (2-3 hours)
• Suitable for all hair types, including colour-treated and damaged hair
• Long-lasting results (4-6 months with proper care)
• Zero formaldehyde or toxic fumes - safe for both client and stylist
• Repairs hair while straightening, improving overall condition
Home Care Line: Extend and Enhance Results
Beautiful hair doesn't stop when your clients leave the salon. The Argila Home Care Line is specially formulated to work in synergy with the professional treatment, extending its longevity and maintaining hair health between salon visits.
What's Included:
• Smooth Prolonging Shampoo extends treatment longevity & enhanced noursihment
• Smooth Prolonging Mask, the key to prolong the smoothing and straightening effect from Argila Nanoplasty in-salon treatment
• Murumuru Sealer for protection and shine
Why Home Care Matters:
The nanoparticles in the professional treatment continue working overtime, but they need the right environment to thrive. The Argila Home Care Line preserves the treatment, removes buildup without harsh detergents, and extends results.
Straight from the Amazon!
✔️ Vegan
✔️ Ethically Sourced
✔️ Cruelty-Free
✔️ Sustainable Cosmetic
✔️ 98% Natural Origin Ingredients
✔️ Authentic Natural Ingredients Sourced from the Amazon
