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Australian haircare brand with a conscience
De Lorenzo, founded by brothers Vincent and Anton de Lorenzo, remains a family owned and operated company. Staying true to their core values, naturally based, Australian made haircare products.
De Lorenzo strongly supports national campaigning against cruelty to animals. The brand does not use petrochemicals or animal derived ingredients and most of their ranges are grey water safe, paraben free and SLS free.
All products are packaged in 100% recyclable packaging and formula are biodegradable. De Lorenzo strongly believes in striving for a safer, cleaner environment while maintaining professional quality, affordable prescriptive haircare products.
- No animal ingredients or testing 
- Vegan certified, plant based ingredients 
- Environmentally sustainable 
- 100% Australian made & owned 
Product range
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      A range of everyday shampoo, conditioners and treatment products that are naturally based with fast acting protein derivatives designed to address everyday hair types from normal to coloured, frizzy or fine hair types. 
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      Inspired by the four natural elements (Fire, Water, Wind and Earth) and designed to complement the Australian ‘outdoor’ lifestyle, these natural based styling products help to create natural looking styles 
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      A luxurious range of specialised treatment products Inspired by Nature™ and based on De Lorenzo’s philosophy of addressing and maintaining The Four Natural Balances™ – Protein, Moisture, Natural Oils and pH Balance. 
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      Reduce hair breakage caused by thermal styling tools by up to 88% and reduces breakage caused by lightening processes by 49% when Bond Thermal Defence is used as a complete system with Novaplex. 
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      A three step program (a cleanser, conditioner and toner) and natural remedy for the treatment of scalp concerns that 1 in 3 of us suffer with including dandruff, psoriasis, itching, redness and scaling. 
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      A premium botanical haircare range Inspired by Nature™ through the tropical rainforests and arid deserts of Australia. Packed with innovations including Liquid Crystal Technology, Ceramide Defense Complex and Phyto-Strengthening Complex, there is a prescription for every hair concern. 
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      The Novafusion and Novafusion Intense Colour Care ranges are formulated to work in synergy with your hair colour. Giving hair brilliant shine, the formulation controls and prevents colour fade in natural and colour enhanced hair types. Novafusion makes colour maintenance easy and is available in a variety of shampoo colours and supporting conditioners. Containing botanical extracts such as Kakadu Plum, Birch and Rooibos extract, the range is both sulfate and paraben free. 
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      An essential grooming range for men, enriched with botanical ingredients to benefit the hair and skin. 
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      De Lorenzo’s Novaplex is a premium bond linking system designed to build strong bonds and improve hair integrity during chemical processes. Compatible with all hair types and textures, Novaplex penetrates deep into the cortex to protect existing bonds and restore broken ones caused from excessive lightening, over-processing and extreme flat iron use. Novaplex works on a molecular level to restore hair leading to superb softness, shine and manageability. The system also improves the intensity and uptake of oxidative colour and does not interfere with lightening processes. Novaplex out performed the leading competitor during independent testing carried out by The Universiy of Princeton. The Novaplex system was shown to reduce hair breakage during lightening by 71%! 
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      Novacolor is a complete range of low ammonia based colours designed to resist fading from our harsh sun Novacolor has an infusion of Australian native plant extracts and protein. Novatone is a gentle, ammonia-free, demi-permanent gel colour that has been formulated with exclusive Novabond Technology®, a blend of De Lorenzo’s renowned Protein Complex and plant peptide actives from Moringa Seeds which strengthen and repair damaged hair. Powerful natural conditioning actives including Australian Finger Lime and Tasmanian Blue Gum Extracts improve moisture, reduce flyaway and deliver shine for brilliant colour results. The versatile Novatone range provides the flexibility to customise any shade resulting in multi-dimensional colour options. The depth and intensity of any Novatone colour can be adjusted by mixing lighter shades with darker shades. The exclusive non-drip formula develops in 20 minutes and gradually fades, lasting up to 20+ washes. Easy to apply tone on tone (deposit only) even colour results. Ideal for use with balayage techniques, toning and refreshing between permanent colouring. The Novasemi range is a complete spectrum of semi-permanent colour, formulated with super concentrated pigments and unique Novabond Technology for professionals. 
Why de lorenzo for Your Salon
Partner your salon with a trusted, Australian-made brand that emphasizes natural, cruelty-free, and vegan-friendly products, appealing to eco-conscious consumers.
The company's commitment to quality, advanced formulas, sustainable practices, and responsible manufacturing, all at one facility, allows salons to offer professional, effective haircare that aligns with modern ethical consumer values.
A brand with a conscience.
 
                         
            
              
            
            
          
               
            
              
            
            
          
              