PHB Education
Education is at the heart of PHB.
We believe that the foundation and evolution of our industry is education. Our mission is to help you know, understand and love our brands as much as we do.
In-salon
We offer an extensive and exemplary in-salon training program, providing support for all of our brands with both knowledge and inspiration-based training in discussion-based or a hands-on workshop!
Seminars
Product-based seminars are centered around all of our PHB brands, designed to increase knowledge, confidence and passion for our products. Our guest artist seminars are designed to leave you inspired, increasing your current knowledge and ability with the tools of your trade, allowing your business to thrive.
Year on year we listen to our clients and we are always striving to meet your needs and offer you the best of what’s on-trend in our industry. We will continue to provide this level of education to benefit and motivate everyone in your team from junior to master stylists.
At PHB we have a dedicated education team that is passionate about all things HAIR!
Whether it is fundamental knowledge, inspiring creativity, motivating staff about salon sustainability or supporting your salon with the latest industry products, we will work with you to fill the education needs of your salon.
Elevate your Salon with Salon leadership mastery
Led by Kelley Oliver, this hands-on seminar is designed for salon owners and leaders who want to elevate team culture, communication, and performance. Through practical tools and guided exercises, you’ll learn how to improve self-awareness, strengthen client interactions, and create a workplace where people feel valued, motivated, and connected.
Build a stronger salon culture through emotional intelligence.
Discover how to intentionally shape a positive emotional culture that drives retention, reduces absenteeism, and attracts high-quality talent. With a focus on real-world application, you’ll leave equipped to build a more cohesive, productive team—and a salon environment where both your people and your business can thrive.
Enhance your Balayage skills, elevate your craft, and stand out in a crowded market
Join Jasmine Lupo for a hands-on, interactive seminar designed to elevate your colouring skills and grow your presence in a competitive market. With 15 years’ industry experience and recognised as Digital Influencer of the Year 2024, Jasmine shares her signature balayage techniques, personalised toning strategies, and consultation methods to help you deliver seamless, tailored results for every client.
Master balayage technique while building a standout personal brand.
Beyond the chair, you’ll gain practical insights into branding, social media, and content creation—learning how to attract your ideal clientele and showcase your work with confidence. With live demonstrations, guided practice, and real-world strategies, this session is ideal for stylists ready to refine their craft, strengthen client connections, and build a more visible, in-demand business.
Master modern men’s cutting and fading with confidence and precision
Learn from Ridge Hoare, an experienced barber known for making advanced techniques approachable and practical. This seminar blends look ‘n’ learn with hands-on training, giving you the skills to refine men’s cuts, fades, beard work, and detailed lining. From classic fades to clean skin blends, you’ll gain the knowledge and technique to deliver consistently sharp, on-trend results.
Build technical confidence while elevating your client experience.
Through guided demonstrations and real-time practice, you’ll develop a deeper understanding of tools, blending, and tailoring fades to different hair types and textures. With a strong focus on consultation and precision, this session helps you create seamless finishes, boost client satisfaction, and confidently expand your skillset in modern barbering.
Glamour and Growth - Unlocking haircare sales potential
Glamour and Growth is designed to help stylists recommend and sell haircare with confidence—regardless of brand. This practical seminar focuses on building stronger client interactions through effective consultation, active listening, and needs-based recommendations. You’ll learn how to shift from product pushing to solution-based selling, improving customer satisfaction while naturally increasing retail performance.
Turn everyday client conversations into confident, high-value retail sales.
Covering everything from ingredient knowledge and personalised consultations to handling objections and building loyalty, this session equips you with tools you can apply immediately in-salon. With added insights into consumer rights, fraud awareness, and long-term relationship building, you’ll leave better prepared to create trust, drive repeat business, and unlock your full sales potential.
new PHB Classes
PHB Classes are facilitated by our in-house technicians throughout New Zealand.
Attendees of the seminar will receive either a goodie bag or a $25 voucher for PHB products and brands.
Our new classes can be broadly categorized into two main types:
Techniques and Information Delivery
These classes focus on effective techniques using PHB products and brands.
Participants will learn:
Application Techniques - Hands-on training to perfect the use of various PHB products.
Product Education - In-depth understanding of the ingredients, benefits, and unique qualities of each brand.
Skill Development - Tips and tricks to enhance stylist efficiency and client satisfaction.
Brand Understanding Seminars
These interactive seminars centre on building a deeper connection with the brands stylists love.
Key elements include:
Brand History - Learning the story and evolution of our beloved brands.
Client-Centric Strategies - Understanding how to recommend products based on client needs and preferences.
Success Stories - Insights into successful usage of products from fellow stylists.
Northland
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Explore advanced lightening techniques and product capabilities within the Novacolor range. Learn how to achieve high-performance lift and expand your creative possibilities with confidence.
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An interactive workshop exploring the benefits and application of the Pro Keratin Straightening range. Ideal for both beginners and experienced stylists looking to refine their technique and expand service offerings.
Auckland
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Master blow-waving and styling techniques using Yokubō tools. Learn to create a variety of looks, from smooth finishes to textured curls, while gaining confidence with innovative styling technology.
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Deepen your understanding of colour selection and formulation to achieve in-demand looks. This class covers a wide range of tones and techniques, from natural blends to bold, fashion-forward results.
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The art of consultation is key to client satisfaction and retention. This class focuses on effective communication, needs assessment, and retail recommendations to support successful outcomes and long-term client relationships.
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Develop stronger client relationships through mindfulness and presence. This class teaches techniques to improve communication, enhance consultations, and create meaningful in-salon experiences that build loyalty.
Tauranga
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Master blow-waving and styling techniques using Yokubō tools. Learn to create a variety of looks, from smooth finishes to textured curls, while gaining confidence with innovative styling technology.
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Explore the importance of colour placement and how to tailor it to face shape and client needs. Learn techniques to create depth, contrast, and dimension for visually striking, personalised results.
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Perfect for new and returning stylists, this class builds confidence in foil placement and techniques. Learn how to achieve clean, consistent, and high-impact results across a range of services.
Please note that a model or mannequin is required. You can select to purchase a mannequin when booking if you require one.
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Discover on-trend colour directions aligned with the changing seasons. Learn how to create commercially relevant shades and keep your clients’ look fresh and current year-round.
Hamilton
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Focus on modern lightening techniques using a combination of foiling and balayage. Learn placement strategies to create soft, seamless, low-maintenance blonde results tailored to each client.
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The art of consultation is key to client satisfaction and retention. This class focuses on effective communication, needs assessment, and retail recommendations to support successful outcomes and long-term client relationships.
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Develop stronger client relationships through mindfulness and presence. This class teaches techniques to improve communication, enhance consultations, and create meaningful in-salon experiences that build loyalty.
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Gain essential knowledge around lightening services, including product choice, technique selection, and safe application. Understand how to achieve optimal lift while maintaining hair integrity.
Whanganui & Palmerston North
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Designed for apprentices and stylists new to colour, this class builds foundational knowledge across professional colour systems. Gain confidence in shade selection, formulation, and achieving consistent client results.
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Interactive Workshop on Argila Nano Straightening. Explore the benefits and practical applications of Argila Nano Straightening in this engaging session. Ideal for those new to the range or looking to build on existing knowledge, with hands-on experience and practical insights to support confident in-salon application.
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Deepen your understanding of colour selection and formulation to achieve in-demand looks. This class covers a wide range of tones and techniques, from natural blends to bold, fashion-forward results.
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Interactive Workshop on Argila Nano Straightening. Explore the benefits and practical applications of Argila Nano Straightening in this engaging session. Ideal for those new to the range or looking to build on existing knowledge, with hands-on experience and practical insights to support confident in-salon application.
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Master blow-waving and styling techniques using Yokubō tools. Learn to create a variety of looks, from smooth finishes to textured curls, while gaining confidence with innovative styling technology.
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Unlock the art of colour correction with technical knowledge and practical strategies to manage common colour challenges. Learn how to confidently achieve corrective results and deliver transformations your clients will love.
Wellington
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Interactive Workshop on Argila Nano Straightening. Explore the benefits and practical applications of Argila Nano Straightening in this engaging session. Ideal for those new to the range or looking to build on existing knowledge, with hands-on experience and practical insights to support confident in-salon application.
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Explore the De Lorenzo colour ranges in depth and build confidence working across the Nova360 system. Gain the knowledge needed to deliver consistent, high-quality colour transformations.
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Deepen your understanding of colour selection and formulation to achieve in-demand looks. This class covers a wide range of tones and techniques, from natural blends to bold, fashion-forward results.
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An interactive workshop exploring the benefits and application of the Pro Keratin Straightening range. Ideal for both beginners and experienced stylists looking to refine their technique and expand service offerings.
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The art of consultation is key to client satisfaction and retention. This class focuses on effective communication, needs assessment, and retail recommendations to support successful outcomes and long-term client relationships.
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A comprehensive theory-based class exploring the features and benefits of premium Brelil colour brands. Learn how to utilise hybrid colour systems and ammonia-free options to maximise results and elevate your colouring capabilities with confidence.
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Unlock the art of colour correction with technical knowledge and practical strategies to manage common colour challenges. Learn how to confidently achieve corrective results and deliver transformations your clients will love.
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Master blow-waving and styling techniques using Yokubō tools. Learn to create a variety of looks, from smooth finishes to textured curls, while gaining confidence with innovative styling technology.
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Develop stronger client relationships through mindfulness and presence. This class teaches techniques to improve communication, enhance consultations, and create meaningful in-salon experiences that build loyalty.
Nelson
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Interactive Workshop on Argila Nano Straightening. Explore the benefits and practical applications of Argila Nano Straightening in this engaging session. Ideal for those new to the range or looking to build on existing knowledge, with hands-on experience and practical insights to support confident in-salon application.
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Explore the De Lorenzo colour ranges in depth and build confidence working across the Nova360 system. Gain the knowledge needed to deliver consistent, high-quality colour transformations.
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Master blow-waving and styling techniques using Yokubō tools. Learn to create a variety of looks, from smooth finishes to textured curls, while gaining confidence with innovative styling technology.
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Designed for apprentices and stylists new to colour, this class builds foundational knowledge across professional colour systems. Gain confidence in shade selection, formulation, and achieving consistent client results.
Christchurch
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Interactive Workshop on Argila Nano Straightening. Explore the benefits and practical applications of Argila Nano Straightening in this engaging session. Ideal for those new to the range or looking to build on existing knowledge, with hands-on experience and practical insights to support confident in-salon application.
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Explore the De Lorenzo colour ranges in depth and build confidence working across the Nova360 system. Gain the knowledge needed to deliver consistent, high-quality colour transformations.
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Master blow-waving and styling techniques using Yokubō tools. Learn to create a variety of looks, from smooth finishes to textured curls, while gaining confidence with innovative styling technology.
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Develop stronger client relationships through mindfulness and presence. This class teaches techniques to improve communication, enhance consultations, and create meaningful in-salon experiences that build loyalty.
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Deepen your understanding of colour selection and formulation to achieve in-demand looks. This class covers a wide range of tones and techniques, from natural blends to bold, fashion-forward results.
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Explore advanced lightening techniques and product capabilities within the Novacolor range. Learn how to achieve high-performance lift and expand your creative possibilities with confidence.
Dunedin / Queenstown
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Interactive Workshop on Argila Nano Straightening. Explore the benefits and practical applications of Argila Nano Straightening in this engaging session. Ideal for those new to the range or looking to build on existing knowledge, with hands-on experience and practical insights to support confident in-salon application.
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The art of consultation is key to client satisfaction and retention. This class focuses on effective communication, needs assessment, and retail recommendations to support successful outcomes and long-term client relationships.
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Master blow-waving and styling techniques using Yokubō tools. Learn to create a variety of looks, from smooth finishes to textured curls, while gaining confidence with innovative styling technology.
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Develop stronger client relationships through mindfulness and presence. This class teaches techniques to improve communication, enhance consultations, and create meaningful in-salon experiences that build loyalty.
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Explore the De Lorenzo colour ranges in depth and build confidence working across the Nova360 system. Gain the knowledge needed to deliver consistent, high-quality colour transformations.
Invercargill
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Explore the De Lorenzo colour ranges in depth and build confidence working across the Nova360 system. Gain the knowledge needed to deliver consistent, high-quality colour transformations.
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The art of consultation is key to client satisfaction and retention. This class focuses on effective communication, needs assessment, and retail recommendations to support successful outcomes and long-term client relationships.
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Deepen your understanding of colour selection and formulation to achieve in-demand looks. This class covers a wide range of tones and techniques, from natural blends to bold, fashion-forward results.
Future Classes
We have a range of additional classes that will be available for regions where there is sufficient interest in specialist training. Register your interest below!
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Colour Correction Masterclass with Brelil Brands
Join us for an in-depth information delivery class focused on colour correction expertise using Brelil brands. When foundation colouring knowledge falls short of your clients' evolving desires for change, this is the course designed to equip you with the skills and knowledge necessary to transform hair effectively. Learn to exceed client expectations and navigate the complexities of colour correction with confidence.
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Chemical Retexture
Chemically straightening transforms the hair's texture, providing enhanced control resulting in softer, smoother and shinier hair. This class will equip you with essential knowledge and a step-by-step process of Create Straight to achieve perfect outcomes for your clients. Unlock the secrets to delivering stunning, straight hair with confidence!
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Mastering Colour Eliminator: A Gateway to Transformation
The colour eliminator service is a highly sought-after solution in salons, designed to effectively remove oxidative colour and pave the way for stunning new transformations. This class will empower you to harness the full potential of colour eliminators, offering you and your clients a wealth of options for beautiful and bold changes. Discover how to unlock the brilliance of colour elimination and elevate your skills as a hairdresser!
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The Tricho Scalp Range is a specialised prescription line developed by hairdressers and trichologists to address and manage various scalp issues and concerns. Tricho is designed to cater to clients experiencing a wide array of scalp conditions, from dry and itchy itching, sensitive or oily dandruff.
This class equips hairdressers with the knowledge to understand scalp issues, diagnose them accurately, and prescribe the most effective products from the Tricho range. You'll gain the expertise needed to provide relief for your clients, ensuring they enjoy a healthier, more comfortable scalp.
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Beautiful curls can require dedicated care to maintain, especially without the right products. Understanding the specific needs of your curls and selecting the appropriate products from the De Lorenzo range can help you achieve stunning waves and curls effortlessly. The perfect solution is just a click away!
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The Semichroma class will expertly guide you through the Novasemi and Novafusion ranges, helping you unlock their full potential to elevate your service offerings. These products are essential tools for clients looking to enhance their current look, neutralize unwanted shades, or introduce a vibrant masterpiece that transforms their appearance.
You’ll engage directly with these dynamic colours, mastering techniques to refine and soften the colour palette to meet the individual needs of each client. With this, you'll be empowered to deliver personalized results that truly resonate, ensuring your clients leave feeling refreshed and satisfied.
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Master the Principles of Lightening and Toning
Gain a comprehensive understanding of lightening and toning principles to consistently achieve your clients' desired results. Learn to select the best techniques for every individual, enabling you to effortlessly create a stunning range of beautiful, radiant blondes.
Elevate your skills and delight your clients with exceptional outcomes every time!
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Discover shades that beautifully align with the shifting seasons and uncover creative recipes tailored to fulfil your clients' preferences. Craft popular hues that remain relevant year-round, allowing your clients to experience stunning colour transformations no matter the season.
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Explore the Paul Mitchell Colour Brands
This class is designed for apprentices and newcomers to the Paul Mitchell family. You'll gain essential knowledge of all Paul Mitchell colour brands, empowering you to confidently select shades and achieve your clients' desired results.
Join us to enhance your skills and transform your approach to colour!
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Colour Correction Mastery
Colour correction is a vital aspect of daily salon services. In this class, you'll learn the essential steps for effective colour correction, enabling you to provide your clients with the transformations they desire. Empower yourself with the skills to make every colour adjustment a success!
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The Prodigy Cutting Class lays the groundwork for mastering the essential tools of our craft. You’ll learn how and when to use each tool effectively, as well as the fundamental terminology needed to understand the techniques that lead to outstanding results for your clients.
We will also delve into how to choose the best haircut for various face shapes, covering the three fundamental haircuts: solid form, increased layer, graduation and the outline of placing fringes into your creation. You'll discover how to skilfully apply these techniques to create beautiful, customized hairstyles for your clients.
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Craft Exclusive Tonal Recipes with PHB Brands
Develop in-demand tonal recipes using PHB brands to fulfill your clients' desire for vibrant, stunning blondes. Elevate your offerings and ensure every client leaves with the radiant look they crave.
register your interest
Interested by one or more of the PHB classes listed above?
Register your interest by contacting your regional PHB educator or by filling out the form below.
Alternatively you can call your technician or the PHB head office on 0800 652 570 to book.
testimonials
Shoutout to Ridge! Your expertise, insight, and talent made this seminar a standout for me.
I had such a great day, and learnt a lot. I can’t wait to show off my new skills.
FOCUS ON FADE - DUNEDIN
Thanks Professional Hair Brands (PHB) for a well organised and engaging seminar!!
Ridge is awesome, he has such a great teaching style, I learnt heaps of new tips that are really going to elevate my men’s cut!
FOCUS ON FADE - DUNEDIN
Best seminar I have attended! Ridge is so humble and inspiring. I dreaded clipper cuts before and now I can’t wait to getmore into my chair after the techniques I learnt!
FOCUS ON FADE - DUNEDIN