Glamour and Growth
Unlocking haircare sales potential
with KELLEY OLIVER
August 24th in WELLINGTON
September 7th in CHRISTCHURCH
October 5th in TAURANGA
$25pp
LIMITED SEATS.
Empower professional stylists to confidently recommend and sell products, regardless of brand.
Learn Important aspects of any sale and how this can aid you in with driving sales through recommending haircare, generating customer satisfaction and loyalty.
Enhance customer interaction skills to improve sales and foster an understanding of customer needs for effective product recommendations.
Meet KELLEY OLIVER
former owner of Wellington Salon, Headstart
Mentor and platform educator for professional hair brands
is a dynamic salon leadership facilitator who specialises in emotional culture and team performance. She is passionate about helping salons build environments where people feel valued, connected, and motivated to succeed. Through practical, high-impact workshops, Kelley equips teams with the tools to strengthen communication, elevate client experiences, and create positive, high-performing workplaces that support long-term growth.
Key Learning Outcomes
Product Knowledge
Ingredient Education - Understand the importance of knowing how to identify and highlight the brands benefits and what sets that apart from the rest. Also understanding how knowing a couple of key ingredients per range will aid your diagnosis and how this can benefit the consumer.
Customer Consultation Skills
Active Listening - Importance of listening to customer concerns and preferences.
Needs Assessment - Techniques to assess hair needs through effective questioning.
Selling Techniques
Consultative Selling Approach - Focusing on building trust with customers and making tailored recommendations.
Assisting with Choices - Offering alternatives based on hair type, lifestyle, and preferences, emphasizing benefits rather than features.
Loyalty Programs - Introducing incentives for returning customers to enhance retention.
Follow-Up and Relationship Building
Post-Purchase Support - Teaching the importance of follow-ups to encourage repeat business.
Communication Skills
Handling Objections - Strategies for addressing customer concerns about price or effectiveness.
Who Should Attend?
Hairdressers and stylists looking to build confidence in recommending and selling haircare.
Salon owners wanting to increase retail performance and boost team sales results.
Apprentices and emerging stylists developing strong consultation and communication skills.
Teams aiming to improve client satisfaction, loyalty, and overall in-salon experience.
about
Available to: All owners / managers / team leaders
Type of Seminar: Seminar
Duration: 10am-2:30pm
No equipment needed
No model required
Price: $25 per person. Limited seats available.
4.5 hours to transform your Team!
Only $25 per person - Don’t Miss Out!
LIMITED SEATS AVAILABLE.
EARLY REGISTRATION IS RECOMMENDED TO SECURE YOUR SPOT.