Paul Mitchell is an icon in the hair industry; a brand with a 35-year history of performance in professional products. In 1980, two friends decided to create a company that would support the success of hairdressers and provide luxury hair care at accessible prices. Starting with just $700, Paul Mitchell and John Paul DeJoria launched their revolutionary hair care system with three products: Shampoo One, Shampoo Two and The Conditioner. Today Paul Mitchell offers over 100 products, from award-winning styling and care products to vibrant professional hair colour, and is available in over 80 countries.
But producing the highest quality hair care isn’t all this company does; Paul Mitchell is dedicated to making our world a more beautiful place as well. They were the first professional beauty company to stand up against animal testing, and have long been a leader in the fight to protect consumers from tampered products.
Awapuhi Wild Ginger
In 1983, Paul Mitchell and John Paul DeJoria purchased land in Hawaii that would become the sustainable, solar-powered Awapuhi Farm. The two friends and business partners wanted to pursue a lifestyle that was connected to nature and in tune with their beliefs. To this day, all of the Awapuhi Wild Ginger used in John Paul Mitchell Systems products is harvested there, and used in the luxury Awapuhi Wild Ginger line of products that restore and transform dry, damaged hair.
Formulated on a base of one of the most powerful natural cosmetic ingredients, Paul Mitchell’s Tea Tree collection features addictive scents and multiple botanical extracts to refresh and revive you from head to toe.
Mitch products are tailor-made for the modern man. Melding technology and high-performance ingredients with current trends, MITCH makes great grooming easy. Style isn’t born. It’s groomed.