Our Story

The journey began in New Zealand in 2014, we have spent the last 5 year researching, trialling and perfecting our products and we are now ready to share the love of Lust with you.

Lust Haircare was created with an ethical approach to haircare. Our mission is to provide Hairdressing Professionals and their clients with a healthier, cleaner and more sustainable solution to their Hair requirements.

Lust is 

Luxurious, Botanical boasting natural colour safe formulations are at the heart of Lust Haircare. Utilizing the finest globally-sourced Botanical ingredients. Featuring Lemongrass, Marula, Argan, Jojoba, Blackcurrant, Grape Seed oils, Rosemary, Aloe Vera and Ginkgo Biloba Leaf extracts. Lust Haircare have developed scientific formulas to maximise colour hues and vibrancy to deliver unparalleled results you will Lust after.

Unadulterated - Just like Mother Nature. Lust Haircare products do NOT contain harsh chemicals; SLS, Sulphates, Parabens, Phthalates, Cocamide DEA or TEA, Propylene Glycol, Paraffin oil or ANY other potentially harmful substances.

Tested ethically - All Lust Haircare products are 100% Cruelty free and Vegan. Lust Haircare are strongly opposed to animal testing - being PETA certified is vitally important to us and worn as a badge of honour. We are extremely proud of collaborating with partners who share our ethical and sustainable values. Lust is made using world leading laboratories and everyone we work with meets our standards for clean technology and fair treatment of workers

Sustainable - We are passionate about our planet! Lust has a strong Eco-friendly focus in everything we do. We believe that nature is the best model of sustainability, we should all take inspiration from it. These values are reflected in our products which honour nature and our manner of delivering them to you…using recycled HDPE plastic in our packaging which is of course 100% recyclable.

Lust Colour

You no longer need to be envious of other peoples colour. Lust for your own individuality to deliver endless opportunities for creative colouring. 

Lust Ammonia and Peroxide FREE semi permanent colour enriched with Argan Oil to repair and strengthen your hair while delivering brilliant colour tones that others will envy. 23 shades designed to be used on their own or intermixed to create an endless colour palette. Create bold intense shades, bright fluros or shimmering pastels, the only limitation is your imagination. Lust offers strong vibrant fashion shades that can be softened into pastel tones by mixing the 150ml tube of the Soft Pastel shade.


Visit lusthair.nz for more information