Argila Amazonia is the first of its kind: an easy to apply, all natural straightening system that produces effective and long lasting results and it does so with absolutely zero formaldehyde.

A true breakthrough for hair smoothing, Argila Amazonia replaces harmful chemicals with healthy, natural alternatives that are 100% cruelty free.

Pure, rare and rich in nutrients, White Argila Clay is the active ingredient in our groundbreaking system.

It conatins minerals that enhance hair’s health, such as magnesium, copper, zinc, aluminum, potassium and iron.

In addition, Argila Amazonia benefits from the lush smoothing benefits of Murumuru Oil, an exotic nourishing oil from the Amazon region.